How to Cope With Facebook Ad Rates Rising 41% & Click-Throughs Dropping 8%
Media Post published an article yesterday, Facebook CPMs Climb Despite Falling Clicks, that confirmed what we have been hinting about for a while now: Higher ad rates (41% from a year ago), and less click-throughs (down 8%). But why? Wouldn’t any platform in their right mind want etail advertisers to benefit from spending? The move [...]



