social media strategy

A recording of yesterday’s “Social Media Takes Muscles” webinar is now freely available. Watch this advanced social media how to instructional video on SlideShare now. Yahoo! Store merchants are finding this information very valuable: Since last night, there have been over 500 views. This social media webinar was produced by Asheville’s FastPivot in conjunction with [...]

In the online edition of their publication, Internet Retailer featured the recently announced TurnTo Networks / FastPivot partnership: Excerpt: New York, NY – TurnTo Networks (www.turntonetworks.com), a leader in social commerce, today announced a partnership with FastPivot (www.fastpivot.com) that will bring the power of social merchandising and social sharing to Yahoo! store owners.  A leading [...]

Many retailers think that by implementing a Facebook and Twitter account, they’ve mastered the art of “Social Media.” But the reality is that this is only the beginning of the social journey. If you stop there, most of the return that may be realized (2-5x higher conversion rates) from “social” is wasted. In this upcoming [...]

As an Ecommerce merchant, you’ve probably considered a variety of marketing techniques. Everyone wants to get their product moving, so most are willing to try many different tactics to get the job done. Some even begin telling little white lies to hurry the process. The idea of using deceptive marketing techniques is alluring, because they [...]

FastPivot’s Jonathan Poston will be presenting on Social Media Road-Mapping for non-profit organizations at this (see below) upcoming (September 9th, 2010) Asheville NC-based Duke University Non-Profit Management Workshop. This social media workshop is one of many Duke University Non-Profit workshops that non-profit leaders will be attending in order to complete the distinguished Duke University Non-Profit [...]