Ecommerce Strategy

Most Ecommerce merchants struggle to think of new and creative ways to keep customers around for as long as possible and get them coming back as often as possible. (*Obviously, the longer they’re on your site, the more they are likely to buy.) Some online store owners have resorted to black hat methods, but going [...]

Christmas in August is a far removed concept for most holiday shoppers, but for ecommerce merchants, this is a time to prepare for what is to come. Some reports suggest an 11% projected growth in 2010 online/ecommerce sales this year vs. only a 2.5% sales in overall U.S. retail. To put this in perspective, “in [...]

As an Ecommerce merchant, you’ve probably considered a variety of marketing techniques. Everyone wants to get their product moving, so most are willing to try many different tactics to get the job done. Some even begin telling little white lies to hurry the process. The idea of using deceptive marketing techniques is alluring, because they [...]

Ecommerce company FastPivot.com confronts day to day challenges in the virtual office space that are often unknown to those operating within the bricks-and-mortar corporate world. Within our virtual framework exists a special sub-culture that requires a special attention to the way we work and communicate. As we strive to excel, we have found many useful [...]

If you’ve been asking yourself lately, “how can I be improving my Yahoo! Store,” one answer that should always be at the top of the list is improving Yahoo! Store sales conversion. FastPivot.com has created a “Top Ten Design Tips for Better Store Conversion Checklist” (see below), which should prove useful for Yahoo! Store owners [...]