Ecommerce, Ecommerce Conversion Strategy, Ecommerce Strategy
Most Ecommerce merchants struggle to think of new and creative ways to keep customers around for as long as possible and get them coming back as often as possible. (*Obviously, the longer they’re on your site, the more they are likely to buy.) Some online store owners have resorted to black hat methods, but going [...]
Christmas in August is a far removed concept for most holiday shoppers, but for ecommerce merchants, this is a time to prepare for what is to come. Some reports suggest an 11% projected growth in 2010 online/ecommerce sales this year vs. only a 2.5% sales in overall U.S. retail. To put this in perspective, “in [...]
Ecommerce, Ecommerce Strategy, Social Media, social media strategy
As an Ecommerce merchant, you’ve probably considered a variety of marketing techniques. Everyone wants to get their product moving, so most are willing to try many different tactics to get the job done. Some even begin telling little white lies to hurry the process. The idea of using deceptive marketing techniques is alluring, because they [...]
Since introducing Mobile Yahoo! Store Beta in the last newsletter, our waiting list has quadrupled. FastPivot has a reputation for being quick and efficient, but with the world lining up for a mobile version of their Yahoo! store, we’re encouraging Yahoo! Store merchants to sign up now to avoid longer wait times. In this Youtube [...]
According to Wikipedia, the definition of conversion rate ” is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.” Deriving a conversion rate may be a matter of doing a simple calculation, but understanding the basis and [...]
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