At least in Vegas the dealers don’t stack the decks. Google does, and they do it quite well. Only a tight cabal of executive juggernauts know what search engine algorithm cards await release. A 2011 round of Google Panda updates were laced with a lethal dose of digital cyanide, one that would have sentenced many [...]
According to Chas Edwards’s “In Age of Pinterest, Instagram, Marketers Need An Image Strategy,” published yesterday on Adage.com, the internet as we know it is hurtling through a metamorphosis that will leave the average user processing concepts not by what they read, but through the images by which they interact. Case in point: Facebook will [...]
Occasionally we get calls from Yahoo! Store merchants looking for widgets or plug-in designs, which we can do, but without a comprehensive approach, doing these kinds of “chop jobs” just sets everyone up for a loss. Fastpivot president, Matthew Ledford, is always reminding everyone on the team that “we really aren’t just a web-design group, [...]
Rosenberry Rooms actually named an entire product line after FastPivot’s Yahoo! Store developer, Adria Wood. We have never had this happen. Nor have we ever heard of anything like this happening. Of course, just seeing the “Adria Collection” had everyone at FastPivot flattered and excited, but as usual, Adria, took it in stride with her [...]
Many bricks and mortar retailers have seen revenues lift this year, but fortunately they didn’t have a Google Panda to wrestle. We can’t tell you how many calls from Yahoo! Store merchants we’ve taken about plunging traffic and sales, and it’s all because of the last year’s (and possibly ongoing) Google algorithm changes. Just yesterday [...]
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