Archive for August, 2010

One of the largest opportunities for Yahoo! Store merchants today is video. Using video to promote what you sell on your Yahoo! Store website is called video commerce. Studies show that video can increase conversion rates and sales, while decreasing cart abandonment and customer service. An effective Yahoo! Store video commerce strategy should focus first [...]

If your Yahoo! Store sales have been trending down, don’t be so hard on yourself. The reasons could be many: The world of commerce is going online, so there’s a lot more competition out there. The rise of social media, mobile, and epic search engine battles have created a glut of prime advertising real estate…who [...]

A recording of yesterday’s “Social Media Takes Muscles” webinar is now freely available. Watch this advanced social media how to instructional video on SlideShare now. Yahoo! Store merchants are finding this information very valuable: Since last night, there have been over 500 views. This social media webinar was produced by Asheville’s FastPivot in conjunction with [...]

As we’ve mentioned in previous blogs, it’s important to know how to check to see how much mobile traffic you’re online store is getting, especially if you’re considering upgrading your standard ecommerce store to mobile. FastPivot recently created a free mobile analytics video guide to checking your mobile traffic from both Yahoo! Analytics and Google [...]

In the online edition of their publication, Internet Retailer featured the recently announced TurnTo Networks / FastPivot partnership: Excerpt: New York, NY РTurnTo Networks (www.turntonetworks.com), a leader in social commerce, today announced a partnership with FastPivot (www.fastpivot.com) that will bring the power of social merchandising and social sharing to Yahoo! store owners.  A leading [...]