FastPivot.com’s President, Matthew Ledford, and Director of Strategy, Grant Henry discussed how to properly track shopping engine campaigns with Yahoo! Analytics and what metrics to keep an eye on during¬† the Shopping Engine Success for Yahoo Stores webinar held this past February 24, 2010. A full recording, complete with slides, of the webinar is embedded [...]
When most people use onsite optimization tactics with SEO, they usually only make changes to the content itself, when many behind-the-scenes factors could very well be causing hiccups. Those hiccups deter a search engine crawler’s ability to follow and understand the structure and content of what you are putting out for actual humans to read.
Often ignored behind-the-scenes factors include: domain, code, layout, or scripting issues. Getting the most out of your SEO efforts requires an ongoing, multi-pronged strategy that doesn’t just stop with creating great keyword-rich content and getting external links pointing to it.
The Small Business Center in Marshall NC will host Jonathan Poston of FastPivot.com who will provide a hands on workshop for social media marketing for small business owners and entrepreneurs on March 22 from 6-9 p.m in the VSBC. This is a great opportunity to learn how to integrate social media with your ecommerce store. [...]
In one of our earlier blogs, Top Five Seo Tips for Yahoo! Ecommerce Storefront Owners,¬† “deploying off-site link building techniques” is listed as a tip to help boost your Yahoo! ecommerce store SEO. Why link build? It’s simple: It’s another form of social validation: the more other sites link to your online store site, the [...]
Helping social media customers through the conversion process is much the same as facilitating the process with other online customers. It’s also important to learn how to understand and respond appropriately to your social media leads around the entire shopping experience; before, during, and after. It’s easy to forget, particularly if you’re posting gobs of [...]
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