Archive for January, 2010

After this year’s massive earthquake hit Haiti, FastPivot.com President Matthew Ledford responded by:

1) Giving employees a paid day off from work to lend a hand at a local non-profit for the day. Great works were done by everyone on the team in memory of Haitian Earthquake victims.

2) Initiating a 1+1=4 Matching Gifts partnership with Salesforce.com Foundation to raise $500,000 for immediate relief to Haitian earthquake victims. FastPivot.com employees who donated just a dollar to the Haiti relief efforts through Salesforce.com Foundation multiplied their charitable efforts by four!

There’s no new advice in saying that every business should have a blog, but¬†often businesses start a blog without putting much thought into what type of blog they are starting.¬†FastPivot.com suggests using WordPress over the others out there for a variety of reasons. Before going deeper into those reasons, let’s look at the difference between [...]

This year’s 2010 IRWD (Internet Retailer Web Design & Usability) Conference will be held from February 15-17 at the Hyatt Regency Grand Cypress in Orlando Florida. This highly anticipated annual event is featuring 43 expert speakers and 35 exhibiting companies. According to the official IRWD website, this is “the perfect niche event for anyone responsible [...]

Yahoo! Stores make it affordable and easy for brick and mortar businesses to create an e-commerce site fully loaded with basic templates, debit/credit/paypal payment systems, free marketing features, real-time analytics, processing and shipping centers, etc. FastPivot has found that top stores realize more success by using a team of experts to help with rtml programming, shopping cart programming/solutions/security, and to customize basic Yahoo store templates.

When Twitter tweets or Facebook posts are re-tweeted and recommended by those with clout, the response reverberates throughout the social media construct at such a rapid pace that by the time it begins to fade, your brand has gained exponentially in recognition and consumer confidence. When it’s time for another marketing blast, even more friends and followers will be on the lookout for your product news.

Social validation can wisp into any decision maker’s ear to whisper it’s well known coercion : If everyone else is doing it, let’s just go with it too…besides, how can so many other smart, capable people be wrong? But be assured that while a Twitter tweet, Facebook post, or even a YouTube video can travel light speed in the minds of the populace, once is rarely enough to make a lasting effort.

FastPivot.com social media experts suggest creating and implementing a social media marketing road-map strategy to achieve consistent, long-term results.