eCommerce Blog

Most Ecommerce merchants struggle to think of new and creative ways to keep customers around for as long as possible and get them coming back as often as possible. (*Obviously, the longer they’re on your site, the more they are likely to buy.) Some online store owners have resorted to black hat methods, but going [...]

In a recent Google Analytics blog post, “Back-to-Basics: How much mobile traffic do you get?”, author Alden DeSoto, reported that monthly mobile traffic to googlestore.com over the past 2 years rose dramatically: There were 277 visits in Sep, 2008. But in July of 2010, there were over 13,000 visits! Given this kind of growth, it [...]

One of the largest opportunities for Yahoo! Store merchants today is video. Using video to promote what you sell on your Yahoo! Store website is called video commerce. Studies show that video can increase conversion rates and sales, while decreasing cart abandonment and customer service. An effective Yahoo! Store video commerce strategy should focus first [...]

If your Yahoo! Store sales have been trending down, don’t be so hard on yourself. The reasons could be many: The world of commerce is going online, so there’s a lot more competition out there. The rise of social media, mobile, and epic search engine battles have created a glut of prime advertising real estate…who [...]

A recording of yesterday’s “Social Media Takes Muscles” webinar is now freely available. Watch this advanced social media how to instructional video on SlideShare now. Yahoo! Store merchants are finding this information very valuable: Since last night, there have been over 500 views. This social media webinar was produced by Asheville’s FastPivot in conjunction with [...]